The REALITY phase delves deep into your business's current landscape through a unique and comprehensive approach to developing your SWOT analysis. This thorough assessment ensures that your strategic plan is grounded in a realistic understanding of your business environment, preparing you for informed decision-making and sustainable growth. These tailored insights reveal where we need to focus our attention on quickly to support transformational growth. 

• Strengths: What sets you apart and drives efficiency 
• Weaknesses: Areas where inefficiencies and resource waste occur 
• Opportunities: Market gaps, emerging trends, and technological advances you can leverage   
• Threats: External changes and challenges that could impact your business.   

The OPTIONS phase focuses on transforming the insights gained from the SWOT analysis into actionable strategies that drive growth and success. In this phase, we guide you through a creative brainstorming process where you develop specific strategies to capitalize on your Strengths, improve Weaknesses, seize Opportunities, and mitigate Threats. Each strategy is designed to help your business grow by leveraging its unique advantages while addressing any vulnerabilities. This phase ensures that the strategic plan is not only grounded in reality but also aligned with your long-term vision for prosperity and market leadership.  

The PRIORITIZATION stage of the strategic planning process involves making deliberate choices about where to focus efforts. It’s about saying "no" to many good ideas to focus on the few that align with the company’s goals and resources. Each initiative is rated on criteria such as time, revenue, customer value, and complexity to determine the best course of action using models like PICK (Possible, Implement, Challenge, Kill). This ensures that resources are allocated to the initiatives with the highest potential impact. 

The WAYPOINTS is the fourth phase where strategies come to life, driving your organization toward its goals. This phase focuses on identifying and executing the top actions necessary to ensure the success of your initiatives. By clearly defining the What, Who, When, and Why of each task, you create a structured plan that is both actionable and accountable. This process not only clarifies the path forward but also assigns responsibility and timelines, ensuring that every team member knows their role in achieving success. WAYPOINTS transform your strategic vision into tangible, measurable outcomes.  

The Strategy Canvas  articulates your business in the simplest and most focused way to provide organization-wide visibility and accountability: 

• GOALS: Identifies where you want your business to go by summarizing your Purpose, Vision, Mission Values, Financial, Targets and Unique Selling proposition   
• REALITY: Aligns the team on what your Strengths, Weaknesses, Opportunities and Threats are for the business.   
• OPTIONS: Generates and prioritizes opportunities based on where you are (SWOT) and where you want to go (GOALS)  
• WAY: Provides detailed activation plans including What, Who, When and Why (4W’s)